2 Of 30 Event Reviews – 5 Steps For LKR Social Media Free Webinar
1 Of 30 Event Review – Mari Smith 7 Steps To Facebook Success
The following is first of 30 businesses that will be featured in this online training series about 30 Ways In 30 Days For 30 Business Women Events With Social Media Success Series to include before, during and after event experience presented by Brenda Leguisamo of Social Biz Members.
#1 of 30 Event Review
Business:
Mari Smith – Leading Social Media Strategist
Author, The New Relationship Marketing
Coauthor, Facebook Marketing: An Hour A Day
Connect on Social Media with Mari:
Website/blog: http://marismith.com
Facebook: http://facebook.com/marismith
Twitter: http://twitter.com/marismith
Google+: http://marismith.com/google+
Date: Wednesday, June 4, 2013 (Announce to public on May 6, 2013. One month before event.)
Event Title(s): Free 10 Proven Ways To Improve Your Facebook Reach blog post PLUS invitation to a free Facebook Marketing webinar: 7 Steps To Facebook Success.
Number of Attendees (Participants): 13,000
Location: Online Webinar Event
Twitter hashtag for event: #7stepfb
Sponsored By: Infusionsoft and GroSocial
I will share the flow on conversion before, during and after the event using myself as an example where I attended the event. I provide recommendations to help increase engagement for more attendance and sales.
Before the event:
I noticed on my Facebook newsfeed a sponsored post with a photo promoting Mari Smith’s free blog article about Proven Ways To Improve Your Facebook Reach blog post PLUS invitation to a free Facebook Marketing webinar. I immediately noticed and was excited to see Mari used an event marketing strategy I suggested on a recent blog post I shared about The 3 “A” Step System For Live Event With Social Media Success. I am not saying Mari used this strategy because she read my blog. It was great to see we both see value in offering free gifts to customers and potential customers that include call to actions to other programs and/or events that will eventually lead to sales. I registered and decided to help spread the word for both Mari’s gift as well as leverage the opportunity to re-post recent gift that I created with blog post. I’m learning more and more each day to leverage as much as possible to create win-win success opportunities.
As soon as registered to attend event, there was an opportunity share the event using a social share feature integrated on the invitation. Goodness is contagious. I was grateful for the gift received by Mari and it only took me less than a minute to spread the goodness forward to others to also experience receiving the gift.
Facebook Cover Photo
Facebook cover had event information, but I notice the cover was created on May 15 and not on May 6 when the event was announced.
100 people liked the cover photo, there were 8 shares and almost 30 comments. These are great results, but imagine how much more engagement would result by updating cover photo as soon as event announced to take advantage of those 9 extra days to market event on Facebook.
The event was also posted on Google Plus on May 27, 2013. There were 49 Plus 1’s, 12 shares and 9 comments. If this post were published on May 6 when event announcement launch, there could have been more increased exposure with opportunity for more interaction during the 21 days between May 6 and 27.
During The Event:
I received an email reminder about an hour before the event started and I clicked on link provided which directed me to the screen where webinar would take place. I noticed there was a social share feature at the bottom and only about 20 people had made a comment. This was an opportunity for me to make a comment for two reasons: 1. Increase my exposure with Mari and others also on webinar and 2. Help spread the word for Mari since there was an hour still left before the webinar began.
Mari Smith Presents
The presentation started well and then as expected sometimes with technology, there appeared to be a delay. Overall the presentation was fantastic and Mari always has great energy. A quick summary of the 7 steps are: 1. Plan, 2. Compelling Brand, 3. Content Strategy, 4. Target Fans, 5. Engage, 6. Ask 4 Sale, and 7. Track and Tweak. Feel free to see the full free training below with value added content shared by Mari.
I noticed the Facebook social integration was no longer available at bottom of screen event though states to post questions or comments below the screen. Not sure if omitting the Facebook social feature that was intentional, but would have been great if was included to help attract more participants to register for event.
Twitter Engagement With Questions and Answers – Several Book Giveaways
I used TweetChat.com to join the event conversation on Twitter as it simplifies when I tweet so I don’t need to also type in the event hashtag #7stepfb. The system does it for me automatically. You sign in to TweetChat with your Twitter account.
There were questions provided by guests and Mari gifted about four (4) of her books. This is a great way for her to increase exposure for more book sales. The event was trending on Twitter too.
Brenda Creates Twitter List With Mari Smith Event Guests
In this case, I decided to create a public Twitter List with Mari Smith event guests to include business women so we continue the Facebook and social media conversation, learn from each other and potentially do business together too. The women on the list are also high potential attendees to my monthly Social Biz Members Insider Events hosted both live in South Florida and free Global stream online for business women. They may also be interested in receiving free social media for women event training programs I create.
Important: If you create a public or private list, make sure the people you are adding are real as I noticed some people were spamming random links or simply marketing themselves and not adding value to the conversation. If people are only posting information about themselves and not having conversations (interacting) with others on social media, then may be more difficult to truly develop a relationship because there’s so focused on themselves. A business transaction is a two way agreement, not a one way conversation. Also, for me it is important to connect with people who are interested in engaging on social media. If a person is on social media and not interacting with others, then why are they on a social media network? It is to every business person’s advantage to be as active as possible on social media so people get to know you and begin to build trust so referral and sales opportunities are made.
Mari Makes Offer Of New Program
After Mari welcomed event attendees, she expressed was going to reveal a new program starting soon. She then made program offer towards the end of the webinar presentation which is a program that dives deeper than what was shared on the free webinar setting. I enjoyed the way the offer was positioned and made by Mari. The offer was made for $197 in a single or two-part payments. Mari is expecting her biggest participation from this course. The program was offered 18 months ago at same price and had 1,300 participants. I calculated total sales was $256,100. Three participant names of the first 101 fast action buyers, will randomly be selected to get a free social media critique by Mari. This is awesome!
Mari is a passionate online business coach and also offered another program called VIP Masterclass Optional Upgrade exclusive for 100 people only for $997.
After Event
Thank you tweet then email from Mari Smith.
Social Reach
According to the Tweet Binder data about the event #7stepfb Twitter activity, I notice there were 644 contributors tweeting during event. Mari’s event had 13,000 participants. This means that only 5% of them were tweeting. Even though the potential reach was over 2 million Twitter accounts (Where some Twitter accounts are know to not be truly active with purchasing power), I believe there would have been much more social engagement and exposure during event if Facebook social integration was available at bottom of the webinar screen. I suggest this especially due both Mari’s specialty and webinar being about Facebook.
Received YouTube Notification About Replay
Benefit of being Subscriber to YouTube Channels is you get notified via email when videos are published and fist to know.
The Replay Of Mari’s Free Webinar
Available on the internet via four areas from what I could determine.
1. Mari’s YouTube Channel
[youtube http://youtu.be/ZdPQIgIeueU]2. Thank you message from Mari Smith includes link to replay page.
3. The photo on Facebook with links to 10 Proven Ways To Improve Your Facebook Reach blog post has a link at bottom to the free Facebook Marketing webinar: 7 Steps To Facebook Success.
The banner for free webinar is visible, but I suggest to update details removing the Tuesday, June 4, 2013 date and indicate free replay webinar available for 7 Steps To Facebook Success.
4. Website home page. It currently displays June4, 2013 event details and I suggest to update banner that indicates free replay available.
Banner for Webinar
It’s great there are not dates on replay of webinar for evergreen marketing purposes.
Just in case, evergreen is an internet marketing term I learned for when one creates program that are created once and can be used over and over again. It is important to keep in mind that with social media and with any industry trends, systems and strategies are continuously being innovated. This is great because enables more creative juices to flow and opportunity to create more new programs for customers.
Thank to Mari Smith again for sharing free Facebook wisdom!
I hope this was helpful to you. Feel free to let me know what you think with comments. Share with other’s who you think will also benefit from this post. Thank you!
3 Tips To Get 50 Contacts At Live Networking Event
4 trending blogging tips for business with 1000 plus views
I can’t believe we have only 2 days left until we celebrate together our second monthly event with lunch, wine and learning social media for business with South Florida and Global business women (and men working with women clients) on Wednesday, May 15, 2013 about YOUR Power Of BLOG Insider Beauty hosted by my company Social Biz Members Insider Events. This month, 10% events sales benefits non-profit organization Casimiro Global Foundation. I serve as board member of Casimiro Global Foundation, creating the next generation of socially-driven entrepreneurs, innovators and global leaders.
Am excited we’ll also be celebrating the event global online stream from 1PM to 2PM!
Only two (2) days left to register for Social Biz Members Insider Events both in Plantation, Florida at venue located at Contour Day Spa and global online stream. You receive 25% OFF with promo code = “SocialBiz”.
FREE Gift For YOU
Watch your 4 trending blogging tips for business with 1,000+ views in just two days on Spreecast hosted by Tonya Scholz of Social Chats in preparation for this week’s Social Biz Members LIVE event featuring Social Media Speakers: Karla Campos, Jackie Jimenez and I, Brenda Leguisamo.
Click to watch 4 trending blogging tips for business here http://www.spreecast.com/events/socialchats-social-biz-members
Check Out Three (3) Upcoming May 2013 Events
1. Wednesday, May 15: YOUR Power Of BLOG Insider Beauty – Social Biz Members Insider Events where 10% sales benefits Casimiro Global Foundation, creating the next generation of socially-driven entrepreneurs, innovators and global leaders. You receive (25% OFF Promo Code = “SocialBiz”) here.
2. Saturday, May 18, 2013: Fashion For Charity Tea to benefit Casimiro Global Foundation, creating the next generation of socially-driven entrepreneurs, innovators and global leaders.
3. Tuesday and Wednesday, May 21 and 22: Women’s Success Summit VII – Shameless Self-Promotion (20% OFF Promo Code = “SocialBiz”)
your shameless business results now
Do you create shameless business results and also share your excitement with existing clients and new prospective clients?
I believe it is a good idea to do so because it is one way to increase your credibility.
Let’s face the truth about creating positive business results. If you don’t create results for your company nor for your client’s, then what is the purpose to be in business?
For me, one of the most rewarding experiences is when I push myself to reach new heights in my business and life with positive results.
So, why not share the excitement with the world? If you keep your results with the solutions you offer to the world to yourself, then how will you be able to create MORE change with positive results for yourself and for other’s.
I believe in sharing success with everyone who is willing to also push themselves to new heights. When you surround yourself with like-minded business people, your positive energy is aligned and there is no room to give up on creating the results you desire to achieve. You then naturally become an inspiration to each other for continued success.
Below are recent two (2) project results created by my company Social Biz Members, which specializes in super-charging business women live networking event results with online social media networking. At same time makes a difference with 10% sales benefiting non-profit organizations assisting women and children.
Project #1
Goals:
- Social Biz Members creates new monthly, every third Wednesday of month from April to December 2013, Social Biz Members Insider Events – YOUR Power Of Social Media Series to educate about proven social media business cases and connect South Florida business women who attend networking, chamber of commerce, seminars, conferences, and alumni association events to thrive with success leveraging power of social media event connections.
- 10 % registration sales benefits non-profit organizations assisting women and children.
Decisions:
- Social Biz members identifies South Florida business women organizations, Social Media Speakers and Non-Profit Organizations to collaborate with for win-win success.
- Social Biz Members creates event email marketing and social media campaign to also include photographs and video.
Results:
- The first event in April 2013 achieved 25 attendees with one month of marketing campaign leveraging word of mouth, event email marketing and social media marketing efforts.
- Raised $221.19 donations benefited Badges of Courage Foundation from 10% April event registration sales plus badge sales at event.
- Received positive customer feedback from the April event attendees.
- Seven (7) attendees from April event confirmed doing business with each other and continuously strengthening relationships.
The next upcoming Social Biz Members Insider Event – YOUR Power Of BLOG Insider Beauty is next week Wednesday, May 15, 2013 from 12 PM to 2 PM Eastern Time in Plantation, Florida and also available global livestream online. 10% registration sales benefit non-profit organization Casimiro Global Foundation. Click to see Program and Register with 20% OFF promo code “SocialBiz” here www.SocialBizMembers.com.
Project #2
Goals:
- Social Biz Members serves as Board Advisor to Women’s Success Summit founded by Michelle Villalobos. Miami’s largest gathering of entrepreneurial women, renowned experts, and world-class speakers is back, featuring hands-on workshops, live interviews, attendee promotional opportunities, exhibitors, and the latest strategies for your success.
- Social Biz Members goal is to increase summit awareness and ticket sales for upcoming Tuesday and Wednesday, May 21 and 22 event in Miami, Florida in collaboration with fellow Board Advisors.
Decisions:
- Social Biz Members creates event marketing and social media campaign.
- Collaborate with fellow Board Advisors to help spread the word via social media.
Results within 9 days:
- Achieved 10,845 total published speaker photo album views according to Facebook fan page insights.
- Achieved two (2) tickets sales with Social Biz Members 20% OFF promo code “SocialBiz.” Will update this blog post with total ticket sales after next board advisor meeting this week.
- Increased new 211 Facebook fans from 998 to 1,209.
The next upcoming Women’s Success Summit themed Shameless Self-Promotion is Tuesday and Wednesday, May 21 and 22, 2013 in Miami, Florida. Click for Program and register with 20% OFF promo code “SocialBiz” here www.WomensSuccessSummit.com.
Feel free to share YOUR shameless business results now in comments below.
How To Get Facebook Fan Page Notifications
Two (2) Tutorials:
Photo Tutorial #1
Video Tutorial #2
Check Out Two (2) Upcoming May 2013 Events
- Wednesday, May 15: YOUR Power Of BLOG Insider Beauty – Social Biz Members Insider Events (25% OFF Promo Code = “SocialBiz”)
- Tuesday and Wednesday, May 21 and 22: Women’s Success Summit VII – Shameless Self-Promotion (20% OFF Promo Code = “SocialBiz”)
YOUR Power Of TWITTER Insider BEAUTY – Social Biz Members Insider Events
Power Tip 15 Truth – Social Media For Women Events Success
Power Tip #15 is Truth for Social Media For Women Events Success. I recently had an A-ha moment with quote, “The truth will set you free.” I realize it truly means YOUR TRUTH will set you free. Being real with yourself will set you free only when you are open to understand what your heart loves and prefers not to experience during your own life journey.
My true purpose is to serve and connect business women (and men who serve women) for success before, during and after big events leveraging power of social media authentic engagements. Being authentic and truthful is important when using social media. You will have increased heartfelt connections, have fun and feel you make a difference with those you serve. I consistently speak and attend business events in communities within a two (2) hour radius from where my home office is located. I also will drive longer distances, fly nationally and internationally to speak and attend events where I truly value the content being shared with guests.
Some of these events leverage power of social media to engage guests using Twitter, Facebook, Foursquare, Instagram, Google+ Hangouts and Yelp. The natural beauty of integrating social media before, during and after events is that everyone who is engaging helps increase the event excitement, buzz, inspiration, fun, wisdom shared and opportunity for those engaged to shine. This includes event founders, event producers, event team members, guests, speakers, volunteers and sponsors having opportunity to feel like making a difference for the people at the live event and also for those who are not able to attend in person.
Social media enables everyone to connect and keep the conversations going with opportunity to develop authentic relationships. These multi-dimensional conversations strengthens relationships which inspires collaboration and innovation, as long as those engaged are open to diverse ideas being shared so changes in communities (and world) may be created where we live.
It is important to join conversations in the spirit of service to others so people become aware of who you truly are and what you do in contribution to those you serve in the world. Engaging at events that integrate social media is an opportunity for everyone to share purposeful conversations for the greater good of communities and the world we live in.
When creating your social media event strategy, it is recommended to be true to your core values before sharing information with the world. Your truth empowers you with freedom to shine while also empowering others to do same for themselves.
I serve as board advisor and partner of The Women’s Success Summit VII with theme Shameless Self-Promotion in Miami, Florida on May 22 & 23, 2013, founded by Michelle Villalobos. What I love about this summit held twice a year where speakers share their truth with audience, who are both business women and men who serve women, including lessons learned with what worked and not worked when growing a business. I created the social media event strategy to be Twitter Top Trending Topic in Miami for four (4) consecutive summits. The summit achieved this because strategy focused on inspiring tweets with true purpose, fun giveaways, and sense of inclusion for everyone to shine together!
Knowing the truth about businesses and how they are run will help many people to move forward and create positive impact for those we serve.
Sign Up for FREE updates on Monthly Social Biz Members events where 100 South Florida Business Women will learn proven Social Media lessons for business, connect for success, beauty fun giveaways, lunch, make community impact and more! (Click To Sign Up HERE Or Click Orange Box)
Use Promo Code: SocialBiz at www.WomensSuccessSummit.com
Sign Up For FREE Business Women Social Media Event Tips by SocialBizMembers.com (Click here.)
Power Tip 14 Be Mobile – Social Media For Women Events Success
Power Tip #14 is Be Mobile for Social Media For Women Events Success. Being mobile for me represents being free and flexible to share wisdom and fun using photos, videos, and text messages with individuals and communities from anywhere at anytime. Social Media and Mobile phone networks create innovative solutions for people and companies to be more connected. I love using my mobile before, during and after events. It is important to carry a back up mobile battery or charger to power the battery.
The following are photos of some Social Media networks using the power of mobile: Facebook, LinkedIn, Twitter, YouTube, WordPress and Google.
Photo shared via mobile on Facebook promoting 2nd Annual Innovators Of Change Forum presented by Casimiro Global Foundation in partnership with United Nations Association of the United States of America Miami Chapter.
Photo shared via mobile on Twitter promoting The Women’s Success Summit and SocialBizMembers.Com Free Social Media For Women Event Success Tips, Training Dates and Inspired Action. The screen in front of conference room displays live Twitter engagement with guests sharing wisdom and fun while at the summit.
Sign Up For Free SocialBizMembers.com Insider Connection Community, where you receive Social Media For Women Event Success Tips, Training Dates and Inspired Action For Business and Life Success (Click here.)
#SMCSFBlogOff
Power Tip 13 Videos – Social Media For Women Events Success
Power Tip #13 is Videos for Social Media For Women Events Success. Similar to photos, videos also allow you to share fun and value added experiences about your events. One important difference to consider when deciding whether to share photos versus photos is that videos create a more live experience. If you decide to share videos, it is highly recommended to be dynamic so viewers feel your positive energy and are moved to take inspired action. You may share and tag videos with your event Speakers, Sponsors, and Attendees on various social media networks. Tagging videos enables you to notify each individual and/or company page that you tagged in the photo to see themselves so they are inspired to take action.
For example on Facebook, individuals and companies may click: “Like”, “Comment,” and/or “Share.” Only one of these actions automatically enables your video and event to increase reach to other new potential Speakers, Sponsors and Attendees.
I share below videos created in The Women’s Success Summit Page on Facebook where Tips for Summit Attendees were shared to prepare when attending the summit.
YOUR Free SocialBizMembers.com Insider Connection Community, where you receive Social Media For Women Event Success Tips, Training Dates and Inspired Action For Business and Life Success (Click here.)
#SMCSFBlogOff
Power Tip 11 Self Leadership – Social Media For Women Events Success
Power Tip #11 is Self Leadership for Social Media For Women Events Success. You are in a position and have power, each day, to decide what information to pay attention to and share. It is day 11 of Social Media Club South Florida 30-Day Blogging Challenge #SMCSFBlogOff!
With the world sharing more information with each other, self leadership increases your creative power to create new programs that add value for your community. I share below interview with Stedman Graham.
YOUR Free SocialBizMembers.com Insider Connection Community, where you receive Social Media For Women Event Success Tips, Training Dates and Inspired Action For Business and Life Success (Click here.)
Power Tip 10 Break Time – Social Media For Women Success Events
Power Tip #10 is Break Time for Social Media For Women Events Success. Allow yourself to have break time so you re-energize to get your creative juices flowing. For example, I love sharing break time with my family and friends. I love sharing break time by myself, family and friends! (See photo)
Power Tip 9 Be Inspired – Social Media For Women Events Success
Power Tip # 9 is Be Inspired for Social Media For Women Events Success. You naturally inspire action with others after you feel inspired and have the courage to take action first. It is day 9 of Social Media Club South Florida 30-Day Blogging Challenge #SMCSFBlogOff!
I love (See Power Tip #3 Love) living each moment with purpose (See Power Tip #2 Purpose) and inspire other’s to do same for the greater good.
One of my favorite inspirational videos with interviews of Will Smith is shared with you below.
Additional inspirational videos and quotes are shared with you here.
YOUR Free SocialBizMembers.com Insider Connection Community, where you receive Social Media For Women Event Success Tips, Training Dates and Inspired Action For Business and Life Success (Click here.)
Power Tip 8 Play – Social Media For Women Events Success
Power Tip #8 is Play for Social Media For Women Events Success. Create a fun experience with your community (See Power Tip #5 Community). You will have increased engagement and retention of community members. It is day 8 of Social Media Club South Florida 30-Day Blogging Challenge#SMCSFBlogOff!
One way to incorporate fun is by giving your community opportunities to play and compete for prizes. During The Women’s Success Summit Miami, founded by Michelle Villalobos, I created a Social Media Strategy with purpose (See Power Tip #2 Purpose) to engage attendees to play to win prizes and so summit became a Top Trending Topic in Miami on Twitter. The next summit is November 13 and 14, 2012 in Miami. The event theme is Work & Play Every Day! You may use Promo Code: “SocialBiz” to get discount for VIP and VIP Plus tickets.
The following are three (3) Steps To Become Trending Topic On Twitter:
1. A = A-HA: Create Twitter hashtag with meaning (Your Purpose) and ask attendees to use hashtag when Tweeting before, during and after the event for chance to win prizes. The summit hashtag used was #wssmiami which stands for Women’s Success Summit Miami.
2. P = PRIZES: Create contest with fun prizes that inspires action with Tweet engagement. The Event Producer and Sponsors may donate prizes for increased branding exposure.
3. I = INCLUSION: Include all attendees with verbal and displayed announcements throughout your event with clear and concise contest instructions so you achieve maximum inspired action and exposure.
With collaboration (See Power Tip #4 Collaboration), the summit community achieved this for three consecutive summits. See photos below where summit becomes a Top Trending Topic in Miami!
YOUR Free SocialBizMembers.com Insider Connection Community, where you receive Social Media For Women Event Success Tips, Training Dates and Inspired Action For Business and Life Success (Click here.)
Power Tip 7 Be Consistent – Social Media For Women Events Success
Power Tip #7 is Be Consistent when Connected (See Power Tip #6 Be Connected) with your Community (See Power Tip #5 Community) for Social Media For Women Events Success. Be Consistent in providing value that serves your Community via all forms of communication, both offline (face-to-face) and online.
When creating programs, ask yourself, “What is in it for them, the community, and why would they love (See Power Tip #3 Love) to participate?”
One example is my sharing 30 Power Tips for Social Media Women Events Success with purpose (See Power Tip #2 Purpose) to inspire action for SocialBizMembers.com Community members to implement for the greater good of their respective communities. This power tip is part of day 7 Social Media Club South Florida 30-Day Blogging Challenge #SMCSFBlogOff!
I love (See Power Tip #3 Love) this quote shared by Oprah Winfrey, “I Am Because We Are.”
Another example of being consistent to inspire action and make a difference for your community is how Oprah Winfrey Network (OWN) shares communications both offline and online. I signed up to be an Oprah Winfrey Network (OWN) Insider so I receive consistent and up to date communications to my email inbox by clicking on banner displayed on her website. I am also OWN Facebook Fan, OWN Twitter Follower and OWN YouTube Channel Subscriber. Oprah collaborates (See Power Tip #4 Collaboration) with leaders both offline and online to share wisdom with OWN Community to inspire action for the greater good. (See Power Tip #6 Be Connected and photos below.)
OWN Email and Facebook Sign Up
OWN Facebook Fan Page
OWN Twitter
OWN YouTube Channel
Today I received communication via email about Oprah Winfrey Leadership Academy for Girls in South Africa video published on OWN YouTube Channel. On January 14, 2012, the Leadership Academy celebrated the graduation of 72 girls. The graduates will continue their higher education in the United States or South Africa. The graduation is a triumph for the whole country. (See video below.)
“We Are All Really On The Same Journey And The Same Path. I Am Because We Are.” – Oprah Winfrey
YOUR Free SocialBizMembers.com Insider Connection Community, where you receive Social Media For Women Event Success Tips, Training Dates and Inspired Action For Business and Life Success (Click here.)
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