Power Tip #8 is Play for Social Media For Women Events Success. Create a fun experience with your community (See Power Tip #5 Community). You will have increased engagement and retention of community members. It is day 8 of Social Media Club South Florida 30-Day Blogging Challenge#SMCSFBlogOff!
One way to incorporate fun is by giving your community opportunities to play and compete for prizes. During The Women’s Success Summit Miami, founded by Michelle Villalobos, I created a Social Media Strategy with purpose (See Power Tip #2 Purpose) to engage attendees to play to win prizes and so summit became a Top Trending Topic in Miami on Twitter. The next summit is November 13 and 14, 2012 in Miami. The event theme is Work & Play Every Day! You may use Promo Code: “SocialBiz” to get discount for VIP and VIP Plus tickets.
The following are three (3) Steps To Become Trending Topic On Twitter:
1. A = A-HA: Create Twitter hashtag with meaning (Your Purpose) and ask attendees to use hashtag when Tweeting before, during and after the event for chance to win prizes. The summit hashtag used was #wssmiami which stands for Women’s Success Summit Miami.
2. P = PRIZES: Create contest with fun prizes that inspires action with Tweet engagement. The Event Producer and Sponsors may donate prizes for increased branding exposure.
3. I = INCLUSION: Include all attendees with verbal and displayed announcements throughout your event with clear and concise contest instructions so you achieve maximum inspired action and exposure.
With collaboration (See Power Tip #4 Collaboration), the summit community achieved this for three consecutive summits. See photos below where summit becomes a Top Trending Topic in Miami!
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Brenda Leguisamo, MBA 
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