(1) Before event create free educational content for distribution on social media networks related to program agenda including call to action with registration website link at end of message. For example on Facebook, track clicks on registration link, ticket sales, number of likes, comments, shares and views (Number of views available via Fan Page);
(2) During event create fun engagement activities using maximum three social media networks with short relevant hashtag – to avoid confusion. For example on Twitter, track number and create List of event participants and sponsors who tweeted using hashtag (Twitter List feature.) Results in event increasing exposure for returning attendees, returning sponsors, potential new attendees, potential new sponsors and potential television, radio, and print media coverage;
(3) After event create photo album with public tagging option so event participants and sponsors tag each other for opportunity to stay connected. For example on Facebook, track number attendees tagged on photo album, likes, comments, and shares. Results in increased event exposure for returning attendees, returning sponsors, potential new attendees, potential new sponsors and potential television, radio, and print media coverage.
What is your opinion on these steps? Would love to hear your feedback.