3 Steps to Measure Value of Women’s Events with Social Media Strategy

(1) Before event create free educational content for distribution on social media networks related to program agenda including call to action with registration website link at end of message. For example on Facebook, track clicks on registration link, ticket sales, number of likes, comments, shares and views (Number of views available via Fan Page);

(2) During event create fun engagement activities using maximum three social media networks with short relevant hashtag – to avoid confusion. For example on Twitter, track number and create List of event participants and sponsors who tweeted using hashtag (Twitter List feature.) Results in event increasing exposure for returning attendees, returning sponsors, potential new attendees, potential new sponsors and potential television, radio, and print media coverage;

(3) After event create photo album with public tagging option so event participants and sponsors tag each other for opportunity to stay connected. For example on Facebook, track number attendees tagged on photo album, likes, comments, and shares. Results in increased event exposure for returning attendees, returning sponsors, potential new attendees, potential new sponsors and potential television, radio, and print media coverage.

What is your opinion on these steps? Would love to hear your feedback.

Social Media For Women

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About Brenda Leguisamo

Discover South Florida Real Estate Update to Sell, Buy/Invest and Lease by the Beach with Brenda Leguisamo, REALTOR®, at RelatedISG International Realty who is a passionate results-driven professional with 27 years business, negotiation and marketing experience. She is a Member of both Miami Association of Realtors® with more than 40,000 Members and National Association of Realtors® with more than 1,400 local associations. Brenda is bilingual in English and Spanish serving local, national and international clients and is specialized in selling South Florida properties by the beaches. The referral of family and friends is the finest compliment Brenda could ever receive. Call Brenda at 786-262-5480 today!
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