1. Your Website
Capture your ideal training client email addresses on your training event website by using an online email marketing solution where you embed a form on your website allowing visitors to enter information like name, email address, telephone number, etc. Remember to provide something of true value and interest to your ideal training clients in exchange for their contact information. Be mindful to consistently provide value added content with solutions for your ideal training clients via your email marketing campaigns.
2. Live Connections and Networking
Think about where your ideal training clients are hanging out and make sure you attend those live connection and networking events. Make sure to listen first to those you meet in person so you identify and become clear of what their needs are. If you have a solution for them with the training you offer, then share a little about your genius (your solution). Make sure to exchange business cards and ask if interested in staying connected because you share valuable weekly and/ or monthly information providing solutions to your professional network. If they agree to stay connected, enter business card information of your new ideal training client contacts into your email marketing solution tool database.
3. Social Media Marketing
Make sure each of your social media accounts (Facebook, Twitter, LinkedIn, Google Plus, YouTube, SlideShare, etc.) has a clear and concise description of the training solution you provide to your ideal training clients. As part of your social media content strategy, be proactive to post on a weekly basis that you are providing a free value added solution for your ideal training clients. Include your website link with your post as you will be able to capture their email address when you give them free content so you stay connected to build and strengthen the relationship.
Want to experience more? Learn how to Leverage Social Media To Fill Event Seats.